“品牌触角”管理——中小型服务企业的品牌运作之道

服务业,区别于制造业、建筑业,其最大的特点就是“以人为本”,在品牌运作上有区别于其他产业的明显特征。中国中小企业中的服务企业如何发展品牌的解决之道——即“品牌触角”管理。品牌触角在中小型服务企业中,融资困难是普遍存在的现象,而在以往的品牌管理理论中,强调的是通过大众传媒的方式建立品牌,广告、公关、新闻策划、事件营销成了发展品牌的必经之路。但是,对于一个历史不过数年,职员不过数十人的中小型服务企业来说,以上的品牌运作方式无疑是一种冒险行为,真所谓“做品牌做得不好是找死,不做又无异于等死”。品牌,对于中小型服务…     

Identifying “best” applicants in recruiting using data envelopment analysis

Selecting the most promising candidates to fill an open position can be a difficult task when there are many applicants. Each applicant achieves certain performance levels in various categories and the resulting information can be overwhelming. We demonstrate how data envelopment analysis (DEA) can be used as a fair screening and sorting tool to support the candidate selection and decision-making process. Each applicant is viewed as an entity with multiple achievements. Without any a priori preference or information on the multiple achievements, DEA identifies the non-dominated solutions, which, in our case, represent the “best” candidates. A DEA-aided recruiting process was developed that (1) determines the performance levels of the “best” candidates relative to other applicants; (2) evaluates the degree of excellence of “best” candidates’ performance; (3) forms consistent tradeoff information on multiple recruiting criteria among search committee members, and, then, (4) clusters the applicants.     

State-owned enterprises going public The case of China

Public listing is a key reform measure for large state‐owned enterprises (SOEs) in China. We find evidence that public listing lowers state ownership significantly, lessens firms’ reliance on debt finance, and allows firms to increase capital expenditure, at least temporarily. We also find that ownership structure affects post‐listing performance. However, we find no statistical evidence of a positive effect of public listing on firms’ profitability. We suggest alternative interpretations of the last finding.     

谈谈情，跳跳舞

上半身保持不动．据说这样体现了西班牙人的高贵．腰胯部的扭动则来源于热情奔放的非洲。而腿脚的动作印证着印第安人的文化。     

浅谈污泥减量技术

本文综述了目前国内外对污泥减量化研究的主要理论和方法,介绍了隐形生长、生物捕食、微生物强化、代谢解偶联和投加酶等污泥减量技术,比较了各种技术的优缺点,可供相关工程技术人员参考.     

多媒体教学的探讨

现代多媒体教学的特点是信息容量大，形象直观，生动有趣，交互性强，具有很强的吸引力。是现代教育技术的重要内容之一，也是教育现代化的显著标志之一。但在教学实践中，却存在着种种误区，影响了多媒体教学效果的发挥。本文分析了这些误区的产生，并在此基础上提出了改进的原则和措施。     

论地方性法规公信力的构建

法的公信力是法所具有的为社会公认、被社会成员自觉遵守、以国家强制力保证执行的力量.法的公信力对于建设法治社会具有至关重要的作用.地方性法规是我国法律体系的重要组成部分,但是存在着公信力不足的问题.构建地方性法规的公信力,需要行为和观念的统一,需要从立法、执法、司法等各个环节加以解决.     

追随客户与外资银行进入：中国的证据与政策含义

借鉴国外同行的分析方法,对追随客户假说在中国的适用性的检验表明：出口、进出口总量和外商直接投资对外资银行的进入存在正向影响,而进口的影响则为负.从政策层面上看,外资银行进入原因的复杂性蕴含着诸多机遇与挑战,而核心则是协调对外贸易政策、外商直接投资政策和金融管制等多种政策工具与手段.     

Trade, product cycles, and inequality within and between countries

Abstract.  This paper incorporates Northern product innovation and product‐cycle‐driven technology transfer into the continuum‐of‐goods Heckscher‐Ohlin model. The creation of very skill‐intensive goods induces the North to transfer production of older, less skill‐intensive goods to the South. These relocated goods are the most skill intensive by Southern standards. Hence, product cycles raise the relative demand for skilled workers and thus wage inequality within both regions. This runs contrary to the Stolper‐Samuelson theorem, but accords well with the fact that wage inequality has risen in both Northern and Southern countries. Moreover, product cycles increase income inequality between countries. JEL classification: F1     

"涉外"成功不等于"外交"成功--李鸿章早期涉外、外交活动刍议

1862年到上海参与针对太平军、小刀会的“协防”,可说是李鸿章脱离曾国藩、真正“自立门户”的开始,李鸿章以后的“宏伟事业”实皆由此奠基。正是在上海“协防”期间,李鸿章开始其涉外活动,与各种“洋人”打交道,渐渐成为“洋务”重臣,最后主导全国外交。本文拟对李氏早期涉外和初登全国性外交舞台的成败得失作详细分析,说明“涉外”的成功,并不能保证“外交”的成功。一、涉外活动太平天国起义后,清朝的“国家军队”绿营腐朽不堪,简直不堪一击。相反,倒是曾国藩办的团练、组建的湘军这种“民间武装”,在镇压太平天国的战斗中屡建奇功。1861…